"Advertising is a racket, like the movies and the brokerage business. you cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero."
-F. Scott Fitzgerald
In the music industry, earned media always reigns supreme. Paid advertising, though useful for gaining perceived importance, is simply not as effective at creating a meaningful impression on a target audience. Consumers recognize authenticity, and can easily spot when they’re being pitched to.
Firm believers in the power of earned exposure, Atled Communications focuses on its various forms in order to build and maintain a personal brand in ways that are simply not possible through paid advertising. Far from spin doctors, Atled trusts in the authenticity of its messages to resonate positively with its intended demographics. Today’s music industry demands a proactive approach to the issues facing artists and labels alike including crisis communications, promotions, and earned media coverage beyond the local scale.
Atled Communications works closely with artists to maintain a positive brand identity both on and offline. We aren't your typical publicists; Atled Communications is a team of on-call professionals who work fervently to serve our clients. Our proactive approach includes building a relationship with our clients and engaging in one-on-one consultation and dialogue on a regular basis. Unlike certain agencies who profit from conflict resolution on a case-by-case basis, we prefer to work to prevent these scenarios from occurring in the first place.
Using comprehensive analytics to build detailed reports, our partners can be confident that their campaigns are having a real impact on their project's success.
For rates and project estimates, please submit a request on our CONTACT page.