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Atled was originally founded by Max Anderson in 2012 as a movement for artists and personnel in the music world to make waves in the industry without the services of a major record label. Headquartered in Brooklyn, New York, Atled continued to take shape over time inviting additional artists, photographers, and other creative professionals to join what soon became known locally as a cooperative musical experience. At its operational peak, Atled offered public relations, event planning, and management services to artists in the NYC area.

Now a team partner of Red Autumn Studios in Brooklyn, Max continues to operate Atled as an independent voice for music and fashion in New York City.